Social media advertising helps in building brand awareness and visibility in front of users and customers, alike. Social media platforms are very cost-effective media for creating know-how of brands. It requires very little money to create social media campaigns for advertising the various uses of various brands and articles. Social media is a platform which is very widely used by people and it helps to drill in information about various products in the users’ minds. And also, the other important fact is that social media use is constantly on the rise. If there were x number of users today, tomorrow there will be x plus y number of users. Thus, we have an audience at our fingertips which is growing with each passing day.
With social media marketing, your inbound traffic is always increasing. If one taps upon a segment which comprises the users’ lists, we have a certain set of people whom we can approach. However, if we use social media, our audience increases by leaps and bounds. This can comprise all those who were our users and literally thousands who can become our users.
The Search Engine Optimization rankings improve with more of social media presence. Though these two parameters may not directly be linked, there is a connection between the two. Better search engine performance, of course, will help in improving traffic towards the given website. This is what is required for increasing the performance quotient of companies and brands in users’ eyes. Most people tend to use Google for finding facts and answers to their queries. Thus, if the given brand has a high ranking on Google, more and more people will explore its website. Naturally, some of these will convert into users, with time.
When visibility increases, the number of visitors to the website increases. Obviously, the next logical step is the number of buyers will also hike up since there will be some conversion rate of the number of visitors into the number of buyers.
With more of social media marketing, you can even witness a better customer satisfaction rate. If you create a “voice” for your company, you can tap the social media network even for bettering your customer satisfaction. They too have another medium to communicate with you with, and so do you. This two-way relation always helps matters. Customers can leave comments about your company, products, services et al on your links with social media platforms. Thus, you too can respond to their queries and comments in the best manner possible and have some sort of a relationship building exercise with them. A customer, once he or she knows is being attended to in a proper way, is likely to become a customer for life. They will certainly look at this same company for future purchases as well if they have had one good experience. If the after sales service is good, this goes a long way in ensuring customer loyalty.